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Featured in Paint The Town Red

TALK Forum NYC hosted its first 2010 event at Lehmann Maupin Gallery in Manhattan’s Lower East Side neighborhood and Lifestylermag’s Lauren Fairbanks and I stopped by to hear about “Differentiated Content in the Blogosphere and How to Capture It” thanks to Alex Gordon.

Three panelists, including:

  • Pam Russo, TMZ
  • Matt Calos, Fox Sports Interactive; and
  • Ben Williams, NY Magazine Online

spoke about Web site, or more importantly, blog design, how advertisers RFPs for what sort of campaign they’re looking to do on a Web site aren’t very clear (Russo noted that her publication has had to explain that they can’t just drop a link in their Twitter feed to satisfy an advertiser.), how consumer feedback is important in marketing, and given how many sites consumers have to choose these days, starting one without a lot of muscle behind it can be difficult.

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